Staying competitive in a heated market and appealing to his customers was chief among the priorities established by Capt. Canning. Reliance Sportfishing set out for a full site redesign, logo design, and adding the ability for visitors to book trips online.

Designing a simple to use yet appealing site which would attract new customer to a well established business. The design needed to be flexible to allow for both static and dynamic data and work well with an online booking calendar.

With the new logo design and desire for a complete overhaul, this site really was a blank slate. After submitting links to sites which Reliance liked, we were able to design several mocks from which to choose from. The main them of all of the designs was to have a splash page that captured the feel of the Reliance experience before the user entered the main site. We incorporated several photos supplied by Reliance to better capture the experience aboard Captain Cannings' vessel. The result is an easy to use, highly functional site which has already paid dividens to Reliance.